The challenge was to grab the readers' attention with the overline (title) and generate their interest in the product with the right words. It'll only be effective, however, if your readers will start craving for the product and want it enough to go to Eastwood to buy a pint. Well, I wasn't able to actually give it a road test since my professor was the only one who read it, but then I got a perfect grade. (I'll stop bragging now.)
Saturday, June 23, 2007
The Latest Scoop
The challenge was to grab the readers' attention with the overline (title) and generate their interest in the product with the right words. It'll only be effective, however, if your readers will start craving for the product and want it enough to go to Eastwood to buy a pint. Well, I wasn't able to actually give it a road test since my professor was the only one who read it, but then I got a perfect grade. (I'll stop bragging now.)
Sunday, June 17, 2007
A Father's Day Treat: Style Guide for Men
photo credit: http://movies.aol.com
Wednesday, June 13, 2007
Pedro's Got Style

photo credit: http://www.pedroshoes.com/
Pedro gives a whole new meaning to dress shoes. One look at their designs will make you realize that they're far from your typical pair.
photo credit: www.pedroshoes.com
Pedro's retro inspired faux reptilian texture trim leather loafers remind me of Randy Jackson's style! Skip these for work and take them to the club instead. Perfect for the more daring and sophisticated metrosexual, wear them on a night out or a fun date.
Monday, June 11, 2007
Working Around the Dress Code
photo credits: http://shopping.beloblog.com and www.purseblog.com
2. Add key pieces to make a simple outfit stand out. Accessorize with a scarf, hat, belt, bangle or even a fun pair of earrings that can add oomph to your shirt and jeans. Take the cue from my friend Charlene who worked it in a newsboy cap and hoops one day at school. You don't even have to shell out much for these accessories -- head to department stores for great bargains! Above is one of Ciara Marasigan-Serumgard's creations (feathers not included!) Check out her line of accessories, Ciara Creates.
3. Choose unique cuts on basic items of clothing. One example is a pair of denims. Instead of the usual plain capris, skinny or bootcut pairs, find jeans with different styles such as those with cuffed hems, cool stitching or more pockets. You can even get your jeans personalized (check out Defacto Industry) to ensure that your pair is truly one-of-a-kind. So even when you're just wearing a simple top, your bottoms will already carry your whole outfit.
photo credit: www.londonsole.com
The CityLifeStylist
Wednesday, June 6, 2007
3.1 Phillip Lim Fall 2007: Shifting to the Dark Side
Sunday, June 3, 2007
Prints and Prints
By the time I got to see these two outfits, I had already given in, provided that I follow my own fashion rules as to avoid wasting my money on another trend.
First of all, I am not going to shell out a lot on printed clothing because, as I said, they're trendy pieces (and printed, at that!) which I'll eventually get tired of wearing.
Second, I am going to plan how I can wear printed mini dresses in different ways first. See the two photos above? Take note of these:
- We should all make the most out of leggings while they're still around. If you don't have a pair yet, don't shell out too much on those, either, because you can get a pair for as low as 100Php at a tiangge these days. That's even cheaper than the ones at department stores.
- A good vest in a solid color -- especially in black -- is a great mix-and-match piece. You can wear it over a dress, a shirt, an oxford or even a tube top. It looks very funky on that printed dress. It gives it a whole new look, which is exactly the point.
- Keep the accessories minimal. A pair of earrings will do. The print on the dress is already very eye-catching, so piling on the bling is just going to give you a very fussy, over-the-top look.
I hope that was helpful. I also need to keep those in mind because I tend to get carried away sometimes. I know that fashion shouldn't have any rules, but I do stick to the ones I've created (or learned from others) to avoid becoming a fashion victim.
The CityLifeStylist
Friday, June 1, 2007
Moss and Mall Madness
- Glorietta
- Robinsons Galleria
- SM Mall of Asia













































